When you mention Ladbrokes, any experienced gambler knows what you`re talking about, because it is one of the biggest and popular betting brands on the market. Bettors trust the company born way back in 1886 and I hope I`m not mistaken, but I`m pretty sure it`s the oldest one out there.
It was Schwind and Pennington the ones who founded the british company, in Warwickshire. Only 16 years later became Ladbrokes, when a new partner came into the picture, named Arthur Bendir.
We can surely say the business survived World War I and II, remaining in decline due to the financial situation of the times, but after overcoming that period did nothing else but to flourish, even if in between there is history to tell, but will leave that for another story.
In the meantime they changed strategy and have gone into the tracks, attracting gamblers directly from there, represented by Helen Vernet, the first lady bookmaker in history.
In 1956 Cyril Stein took over the company, at that time the company already had it`s portfolio built up really good, british aristrocacy was part of the companies customers and members of elite clubs at the time. It was the time when betting was still illegal, before 1961, so Stein knew he needed more clients and made up a marketing strategy, if we can call it that, becoming the sponsor of some of the greyhound tracks available at the time, so the name Ladbrokes could be taken among people and promoted.
Right after the legalization of betting and gambling in 1961, he started opening betting shops and at same time he decided to invest any profits in buying more shops, so Ladbrokes became the first biggest retailer in UK.
From here on Ladbrokes “suffered” lots of financial/administrative changes, one of the big changes was in 1972 when the business bought London & Leeds Development Corporation and quickly extended to having over 1100 shops around UK. That was a successful turning point for Ladbrokes as we know it today.
It went online in the year of 2000, pretty much the same period of time all did go online. Due to the fact that they were already a brand in UK and also the fact that they had at that time almost 2000 betting shops, advertising wasn`t a problem, so their website became rapidly the most active in UK.
Getting back in 2017 and online betting experience, we should mention that their official website has gone through some changes lately, for the better of course. User claim that it`s a much more pleasant experience, much faster and they have added some new buttons like “Race by Race Viewer”, for the horse racing lovers.
Customer support is as good as the name, they`re website being translated in 23 different languages. Their support service is available 24/7 via email or phone calls at 0800 731 6191 and there is the FAQ sections which can answer many of your questions.
As payment methods Ladbrokes gives you access to a wide range of instruments to do it.
Debit/Credit cards, with which you can deposit and withdraw safely and instantly if you`re depositing, if you`re withdrawing it could take 3 to 5 business days.
You can also use bank transfer, Ukash, Entropay, ClickNBuy, Cheque, Bank Wire or eWallets like PayPal, Skrill, NETELLER, which are the best because it doesn`t take days if you want to withdraw money, it takes only a couple of hours and you have it. No fees applied to any of the payment methods, deposits or withdrawals, online the limits are different, not the minimum part as the maximum value. For more details you must visit their website and read the terms and conditions for banking.
Sports betting at Ladbrokes, then we can tell you they have an in-play platform that will offer you exactly that. You can bet live on football Champions Leagues, Premier Leagues, tennis Grand Slams, horse racing, basketball from your PC or your mobile, you can also cash out.
You could make good use of live streaming, available on any device, and place your bets on mobile, because they`ve got it covered, allows you to place you`re bets, have stats in real time, view the event and cash out or deposit if you feel like it. You can download your Ladbrokes app on their website, ladbrokes.com and for Apple/iOS you`ll have to get from iTunes.
Their odds aren’t the best around, but they are a serious group of guys who give you a decent betting experience. They compensate with their live streaming feature, offering you live streams for Live Greyhounds, Racing UK, Raceclubs, Virtuals and At The Races; they don’t offer live streaming for any football matches, though.
If we were to talk about bonuses and promotion their hot spot may be their money back option on european football. Ladbrokes pays 5% bonus on trebles, 10% bonus on four and five folds, 20% on six, seven and eight folds and 30% on 9 folds or more, for football accumulators.
Another nice thing they have going on is that if a red card is shown in a football match that you selected, or if the match finishes goalless, you get your money back so you may call it a free bet.
Ladbrokes welcoming bonus refers only to new customers who sign up on their website and they will receive up to £50, 100% match bonus applied to the value of your first bet, it can be £10, £20 or as much as you consider.. So after you`ve made your first deposit and placed your first bet with minimum odds 1.50, you`ll get your prize.
One other bonuses offered by Ladbrokes is the Daily Bet Bundles and, if you want to consider this as a bonus, the odds they have on horse racing. They offer a vast set of offers, this being the sport they focus most on.